Alexandre Vilela
Vice President Creative Director at BETC HAVAS
São Paulo, 巴西
标题Without a ramp, a sidewalk is a wall
BriefFor people in wheelchairs, a sidewalk without an access ramp is a wall. That's why graffiti artists were invited to decorate sidewalk curbs: the walls only wheelchair users see. Photos were taken and posted to a dedicated Instagram gallery. When the public joined in by painting sidewalk curbs themselves, those that needed a ramp were mapped for future installation.
广告公司
广告战役 Sidewalk Walls
广告主 Movimento SuperAção
品牌 Movimento SuperAção
Posted5月 2019
行业领域 种族、族裔、民族及残障意识
剧情简介 NGO Movimento SuperAção was created in 2003 by young people who were concerned with a society that does not fully recognize the civil rights of people with disabilities. By organizing inclusive events, we seek to transform this situation, ensure accessibility and participation to everyone, stand up for human rights and encourage people with disabilities to have leadership roles in the social inclusion process.
媒体类别 案例研究
长度
Advertising Agency
Chief Creative Officer
Director
director
Producer

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