Red Hot - "Spreading the Word, Not the Disease"

Wing

Wing New York, 美国

7759

该广告属于ACT Responsible项目展品

品牌: Red Hot
国家: 美国

广告主: Red Hot Organization

标题	Spreading the Word, Not the Disease
广告公司	Wing
广告战役	Spreading the Word, Not the Disease
广告主	Red Hot Organization
品牌	Red Hot
首次发布日期	2013 / 4
行业领域	疾病认知、救助机构
广告口号	Play Safe
剧情简介	The video puts a clever spin on the singles scene and its preferred method of communication, text messaging, to demonstrate that choosing a new sex partner puts you in contact with all their previous partners. A young woman enters a bar, is approached by a number of men, and begins exchanging numbers. With a number of familiar dings -- the hallmark sound of an iPhone text message -- text messages begin to populate the screen, as if the men exchanged numbers with each other. The messages detail the various sex partners this woman has had, with a reminder text message, "Don't get more than their number -- protect yourself."
问题	New York has the highest incidence of reported AIDS cases in the United States. We wanted to create a new way for New Yorkers to be reminded to practice safe sex.
媒体类别	手机广告
长度	87 seconds
市场	美国
Soundtrack	Is That Clear
制作公司	Belladonna
音乐	Nick Waterhouse
广告经理	John Carlin
首席创意官	Renata Florio
创意团队	Facundo Paglia
创意团队	Alvaro Naddeo
创意团队	Anthoni Rodriguez
客户经理	Daniel Gergely
客户经理	Justin Jahng
制作公司制片	Nadina Steinberg
制作公司制片	Cheska Barneveld
导演	Clovis Aidar
摄影指导	Matthew Woolf
执行制片	René Bastian
执行制片	Fabiana Lutti
剪辑公司	BEAST Editorial
剪辑师	Bernardo Revilla
执行制片	Elizabeth Krajewski
后期制作	Company 3
导演	Clovis Aidar
音效设计公司	Javier Cortes
音乐作曲家	Nick Waterhouse