Nick Klinkert
Group Creative Director at Droga5
New York, 美国
标题Axe 2 Grind
广告公司
广告战役 Axe 2 Grind
广告主 Unilever
品牌 Axe
Posted6月 2005
行业领域 体香剂
剧情简介 To introduce Axe’s longer-lasting bodyspray to jaded 15-24 year-old men, we created axe2grind.net. This tongue-in-cheek, grassroots website documented a rash of reports of young males who've been attacked by over-sexed women. To warn other men to watch their backs, axe2grind.net – an amateurish/grassroots website - documented many photos, videos and audio files of these realistic, yet highly bizarre, incidents. One film included surveillance footage of a dry cleaning clerk smelling a male customer's underwear. In another, a spooked guy, hiding in an abandoned cabin, is terrified to see a pink, knee-high stiletto boot kick down his door.
媒体类别 互动
市场 美国
更多信息 www.axe2grind.net/axe2grind.html
创意总监
美术指导
文案
制片

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