| 标题 | Cheltenham 2023 |
| 广告公司 | BBH |
| 广告战役 | Cheltenham 2023 |
| 广告主 | Paddy Power PLC |
| 品牌 | Paddy Power |
| 首次发布日期 | 2023 / 2 |
| 行业领域 | 博彩与赌博 |
| 哲学 | Paddy Power has saddled up with agency BBH London to ride the line of rivalry between Ireland and Great Britain as both nations go under starters orders for The Cheltenham Festival. It should come as no surprise that a brand steeped in Irish heritage would serve up a tv ad with savagely entertaining storytelling sitting at its core. But “Cheltenham 2023” marks a gear change for Paddy Power as we see the wickedly mischievous betting brand back at its best with this, their latest campaign – the first since BBH was appointed to handle the brand’s integrated advertising business in January. Featuring the ultimate sequel from the Irish bookie ahead of the marathon four-day horse racing bonanza, BBH zeros in on the friendly (and at times not so friendly!) banter that ignites between both sets of punters when they meet annually. Through it, they achieve the ultimate creative springboard to maintain a continuous narrative steeped in insight. |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Pulse Films |
| 音效 | String and Tins |
| 广告经理 | Michelle Spillane |
| 广告经理 | Leah Spears |
| 广告经理 | Tom Muldowney |
| 广告经理 | Patrick Boyce |
| 广告经理 | Dean Finn |
| 广告经理 | Rachael Kane |
| 首席创意官 | Alex Grieve |
| 联合创意总监 | Luke Till |
| 联合创意总监 | Lawrence Bushell |
| 演员/名人 | Peter Crouch |
| 文案 | Jonny Durgan |
| 广告公司制片 | Rory Reames |
| 广告公司制片助理 | Rebecca Ellis |
| 广告公司制片助理 | Valentina Schwendinger |
| Planner | Jonny Turnbull |
| Business Leader | Bobbie Gannon |
| 客户经理 | Alexander Boden |
| Music Supervision | TMS Black Sheep Music |
| Music Supervision | Hywel Evans |
| Music Supervision | Daniel Olaifa |
| 导演 | Freddie Waters |
| 执行制片 | James Sorton |
| Head of Production | Chris Harrison |
| 制片 | Neil Andrews |
| 摄影指导 | Benjamin Krakun |
| 制作设计师 | Carly Reddin |
| Wardrobe | Scarlet Wallis |
| Wardrobe | Danielle Timperley |
| 演员/名人 | Abbey Clancy |
| 剪辑师 | Leo King |
| 剪辑公司 | Stitch |
| 后期制作 | Rascal Post |
| ECD & VFX Supervisor | Andrew Wood |
| 2D Lead | Holly McLean |
| 2D Artist | James Pratt |
| 2D Artist | Rich DC |
| Colorist | Dan Levy |
| Executive Post Producer | Matthew Towell |
| Post-production Producer | James Beck |
| Color Producer | Jai Mhach Durban |
| Sound Designer | Adam Smyth |
| Additional Sound Designer | Jim Stewart |
| 音频后期制作 | Eimear Ní Ghuaire |
| 音频后期制作 | Olivia Endersby |
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