| 标题 | Fire |
| 广告公司 | Publicis International Oy |
| 广告战役 | The Most Evolved - Tieturi |
| 广告主 | Tieturi |
| 品牌 | Tieturi |
| Posted | 10月 2006 |
| 产品 | IT & Business courses |
| 行业领域 | 高等教育及培训中心 |
| 广告口号 | Business is evolving, you should too. |
| 哲学 | We show that Tieturis business courses makes you better than your colleaques. Because inner development is hard to visualize, we went all the way to prehistory to show how one can be more efficient, a lot smarter and - quite simply more evolved than others. Target audience is IT specialists and project managers, who are (at least in Finland) usually targeted with boring advertising from their own area, but who are on the other hand used to extravagant communication on the internet. |
| 问题 | People did not know what Tieturi does. The product category (business courses) is way too wide (from IT and project management courses to top-class business management courses). We needed to tell people that what ever your role of the organinzation is, Tieturi has a course just for you. |
| 结果 | We doubled the amount of people in the net site. We changed the culture inside Tieturi (now they consider themselves the most evolved) Huge amount of positive feedback. One problem was, that Tieturi's competitors always copied Tieturi's messages from advertising, (Tieturi is the marketleader) Now Tieturi has a look and feel that compeitors can't copy. |
| 媒体类别 | 杂志 |
| 市场 | 芬兰 |
| 美术指导 | Sami Anttila |
| 文案 | Tomi Winberg |
| Other | Asko Roine |
| 制作公司制片 | Mitro Puttonen |
| 摄影师 | Jussi Hyttinen |
| 客户总监 | Miika Helenius |
| 制作公司 | Kustom |
| 后期制作 | Studio Pluto |
More Work
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- 品牌:
- Tieturi
- 广告公司:
- Publicis International Oy
Snow
- 品牌:
- Tieturi
- 广告公司:
- Publicis International Oy