| 标题 | Hold Me |
| 广告公司 | Engine UK |
| 广告战役 | It's just a name |
| 广告主 | Greene King Brewery |
| 品牌 | Ice Breaker |
| 首次发布日期 | 2022 / 8 |
| 行业领域 | 啤酒，苹果酒 |
| 哲学 | Engine Creative is launching a humorous VOD and social campaign for Greene King’s Ice Breaker pale ale showing that the brand won’t help people to break the ice in social situations. It’s just a great tasting beer, filled with hoppy goodness. Aiming to build recognition and awareness of the craft beer and give it a memorable identity, the campaign called “It’s Just A Name” consists of three films which shed light on the highs, lows and awkwardness of social situations. In the films, people are inspired by their can of Ice Breaker to be bold and break the ice in a social situation. But every time they try, they realise that, sadly, Ice Breaker is just a name and doesn’t turn them into a social superhero. In one film, a man hugs another in a pub and wonders how long the embrace should last. He looks at his can of Ice Breaker for inspiration, but this doesn’t guide him. They stand hugging uneasily. The voice over concludes: “Ice Breaker – it’s just a name.” In another execution, a woman looks at her can of Ice Breaker, then plucks up the courage to go and talk to a circle of people, but they ignore her. Again, the voice over chimes in: “Ice Breaker, it’s just a name.” In the third film, a man ponders whether to greet another with a handshake or fist bump. He looks at his can of beer for guidance, then unexpectedly runs his hand down the other’s face. The voice over concludes: “Ice Breaker, it’s just a name.” |
| 媒体类别 | 互动 |
| 长度 | |
| 剪辑公司 | Marshall Street Editors |
| 音效设计公司 | Wave Studios |
| 广告经理 | Will Hemmings |
| 广告经理 | Alex Radcliffe |
| 广告经理 | Annabel Clark |
| 广告经理 | Amina Ali |
| 创意总监 | Steve Hawthorne |
| 美术指导 | Doug Redfern |
| 文案 | Joe Roberts |
| Head of Strategy | Laura Sammarco |
| Strategist | George Poynter |
| Account Management | Kelly Mahon |
| Account Management | Richard Williams |
| Account Management | Harriet Pinnington |
| Client Managing Director | Ed Norrington |
| 广告公司制片 | Henry Davies |
| 制作公司 | Birth Productions |
| 导演 | Devon Ferguson |
| 执行制片 | Kate Elson |
| 制片 | Dominic Wilcox |
| 剪辑师 | Spencer Ferszt |
| 后期制作 | Nineteen-Twenty |
| Grade | Kal Van Beers |
| Sound Designer | Tony Rapaccioli |
| 摄影指导 | Richard Mott |
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