| 标题 | Yell.com |
| 广告公司 | AKQA |
| 广告战役 | Results for real life - Yell.com |
| 广告主 | The Yell Group |
| 品牌 | Yell.com |
| Posted | 9月 2006 |
| 产品 | Local search engine |
| 行业领域 | 黄页与目录 |
| 广告口号 | Results for real life. |
| 剧情简介 | Local knowledge is the core theme of the six-month campaign introducing Yell.coms new strapline Results for real life. The new campaign emphasizes Yell.coms product benefits through real-life scenarios showing a useful advantage to locals and visitors alike. The campaign incorporates location-based digital outdoor concepts, online ads, posters, TV sponsorship and cinema. |
| 哲学 | Accomplishing an industry-first, LED bus supersides equipped with GPS tracking display geographically targeted ads highlighting local businesses. Yell.com has retained a fleet of 25 buses that carry messages that change to match the locality as the bus travels within specific areas of Central London. Digital 6-sheets on bus shelters include interactive screens highlighting local shops, restaurants and bars. Each execution is bespoke to the location and pedestrians can interact with the poster to reveal a local map showing the shops, restaurants and bars within walking distance, or a simple bus journey away. |
| 媒体类别 | Transportation & Vehicles |
| 市场 | 英国 |
| 执行创意总监 | Daniel Bonner |
| 美术指导 | James Capp |
| 客户主管 | Claire Langler |
| 客户总监 | Frank Pedersen |
| 文案 | Phil Wilce |
| Graphic Designer | Chris Williams |
| Graphic Designer | Dan Wright |
| Other | Jo Williams |
| 制作公司 | Drum Screen |