| 标题 | Unfamous Athletes |
| 广告公司 | Leo Burnett |
| 广告战役 | Giant Real Riders Sponsorships |
| 广告主 | Giant Manufacturing Co. Ltd. |
| 品牌 | Giant |
| 首次发布日期 | 2011 / 7 |
| 行业领域 | 自行车 |
| 哲学 | The Tour de France is possibly the most heavily sponsored sporting event on the planet. Hundreds of brands compete for attention, on any available surface and on every available athlete. However, Giant Australia and Leo Burnett Melbourne have decided to break with convention and divert their sponsorship dollars towards the people they think make the biggest contribution to the sport of cycling: the everyday rider. |
| 媒体类别 | 电视 |
| 美术指导 | Justin Nagorcka |
| 执行创意总监 | Jason Williams |
| 制片 | Georgina Toole |
| 导演 | Marcus Flack & David Schmidt |
| 文案 | sarah mcgregor |
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