标题 | Bodega Cat |
广告公司 | McCann New York |
广告战役 | New York Lottery - Bodega Cat |
广告主 | New York Lottery |
品牌 | New York Lottery |
首次发布日期 | 2017 / 11 |
行业领域 | 博彩与赌博 |
哲学 | During the holidays, there’s always a touch of magic in the air. The New York Lottery wants people (and animals) to share that magic by playing and giving Holiday Scratch-Off games. 'Bodega Cat' by McCann New York, features one of those loveable and furry symbols of New York delis and corner stores. This particular Bodega Cat wants nothing more than to warm the heart of its store owner during the holidays. So Cyrus the cat embarks on a long journey into the cold night and through a festive and snowy New York to deliver a little cheer in the most magical way possible. Directed by Jake Scott, the ad features quintessential shots of New York during the holidays. The New York Lottery releases new Holiday Scratch-Off tickets each November. This campaign supports the launch of this year’s Holiday tickets which are in-stores now. The TV campaign will be supported by OOH, social media, print, radio and retail efforts. Additional efforts will include Retail point-of-sale in Lottery retailers. UM (media) and Momentum (Retail POS) were also involved in the campaign. |
媒体类别 | 互动 |
长度 | |
Soundtrack | How Sweet It Is |
制作公司 | Ridley Scott Creative Group |
VFX | A52 |
North American Chief Creative Officer Sean | Eric Silver |
McCann New York Chief Creative Officer | Sean Bryan |
McCann New York Chief Creative Officer | Tom Murphy |
执行创意总监 | Mat Bisher |
执行创意总监 | Dan Donovan |
Creative Director | Jason Ashlock |
Writer | Jason Ashlock |
Creative Director | Dominick Baccollo |
美术指导 | Dominick Baccollo |
Chief Production Officer | Nathy Aviram |
VP Producer | Chance Bassett |
SVP Executive Music Producer | Eric Johnson |
音乐制作人 | Dan Gross |
Music Business Affairs Manager | Sam Belkin |
Business Manager | Natalie Hernandez |
Executive Account Director | Scot Beck |
VP Account Director | Caroline Fuller |
客户主管 | Molly Vossler |
Assistant Account Executive | Ellery Gitkin |
VP Strategy Director | Laura Frank |
Director | Jake Scott |
Producer | David Mitchel |
执行制片 | Tracie Norfleet |
Director of Photography | Peter Deming |
Editorial | Rock Paper Scissors |
Editor | Carlos Arias |
Assistant Editor | Maria Lee |
执行制片 | Eve Kornblum |
Producer | Taylor Colbert |
VFX Supervisor | Patrick Murphy |
CG Lead | Andrew Romatz |
2D VFX Artist | Steven Wolff |
2D VFX Artist | Stefan Gaillot |
2D VFX Artist | Richard Hirst |
2D VFX Artist | Matt Sousa |
2D VFX Artist | Kevin Stokes |
2D VFX Assistant | Gabe Sanchez |
3D Artist | Andrew Romatz |
3D Artist | Tom Briggs |
3D Artist | Jun Kim |
3D Artist | Michael Cardenas |
3D Artist | Joseph Chiechi |
Producer | Michael Steinmann |
Production Coordinator | Andrew Rosenberger |
执行制片 | Patrick Nugent |
执行制片 | Kim Christensen |
Managing Director | Linda Carlson |
Managing Director | Jennifer Sofio Hall |
Artist | Julia Stone |
Audio | Heard City |
音频工程师 | Phil Loeb |
电影电视 | Company 3 |
Colorist | Tim Masick |