| 标题 | APB Reloaded "Be All You Can't Be" |
| 广告公司 | Ayzenberg Group |
| 广告战役 | APB Reloaded "Be All You Can't Be" |
| 广告主 | [a]list games and GamersFirst |
| 品牌 | APB Reloaded |
| 首次发布日期 | 2011 / 11 |
| 行业领域 | 视频游戏/电玩控制器 |
| 广告口号 | Be All You Can't Be |
| 剧情简介 | [a]list games and GamersFirst present “Be All You Can’t Be,” the live action trailer for the popular video game APB Reloaded. Filmed on location in Los Angeles, the spot features action-packed vignettes that begin as filmed scenes and play out as sequences in the game, all the while highlighting the urban warfare that players experience. It also showcases the level of in-game customization at players’ fingertips using a real time transformation effect filmed over green screen where live actors “shed” their looks on the fly. YouTube celebrities Tobuscus, SeaNanners, SMP Films and Katers17 make cameos. |
| 哲学 | Create a live action trailer to highlight game play features, including open world urban warfare and deep character customization, in the big-budget online video game APB Reloaded. Concept inspired by the positioning and slogan developed for the product by Ayzenberg Group and [a]list games, "Be All You Can't Be." |
| 问题 | Blend live action and game play to create vignettes that begin as filmed scenes and end as in-game sequences. Highlight ability for in-game charactes to drastically change their looks in live action sequences. |
| 结果 | One memorable video game trailer. |
| 媒体类别 | 电视 |
| Soundtrack | "Be All You Can't Be" by Chaundon |
| Music Lyricist | Chaundon |
| Music Licensing | Ricardo Mireles |
| 特效 | Richard Castro |
| 特效 | Steve Sikorski |
| 文案 | Clark Crozer |
| 创意总监 | Jon Menefee |
| 创意总监 | Steve Fowler |
| 创意总监 | Gary Goodman |
| 执行创意总监 | Eric Ayzenberg |
| 导演 | Michael Chaves |