| 标题 | Good Morning World |
| 广告公司 | Special Group |
| 广告战役 | Good Morning World |
| 广告主 | Tourism New Zealand |
| 品牌 | Tourism New Zealand |
| Posted | 7月 2020 |
| 行业领域 | 目的地（国家与地点） |
| 哲学 | Being one of the first countries in the world to see the sun each day, New Zealand embarked on getting the world up on the right side of the bed, by asking a different kiwi to say Good Morning World via Instagram – every morning for an entire year. In doing so, Tourism New Zealand showcased the genuine, welcoming nature of everyday kiws across the country, generated over 605 million impressions, over 12 million likes and comments back, and drove a 1,590% increase in search of New Zealand. Good Morning World is now recognised as Tourism New Zealand’s most successful campaign ever. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| 制作公司 | Sweetshop |
| 制作公司 | Nimble Content |
| 执行创意总监 | Tom Martin |
| 执行创意总监 | Julian Schreiber |
| 执行创意总监 | Tony Bradbourne |
| 创意总监 | Jack Nunn |
| 创意总监 | Nils Eberhardt |
| Chief Executive Officer (CEO) | Lindsey Evans |
More Work
SEE ALLAs Worn by Us 1
- 品牌:
- Bonds
- 广告公司:
- Special Group
As Worn by Us
- 品牌:
- Bonds
- 广告公司:
- Special Group
Ronny knows when it’s game over
- 品牌:
- Uber
- 广告公司:
- Special Group
Michelle Williams
- 品牌:
- Uber One
- 广告公司:
- Special Group
Don't Forget
- 品牌:
- Uber Eats
- 广告公司:
- Special Group
Mullet
- 品牌:
- Uber One
- 广告公司:
- Special Group