| 标题 | |
| 标题 (原始语言) | Doluca Kadehler Kampanyasi |
| 广告公司 | DDB&Co. |
| 广告战役 | Justin |
| 广告主 | Doluca |
| 品牌 | Doluca |
| Posted | 4月 2007 |
| 行业领域 | 葡萄酒，香槟 |
| 哲学 | The creative idea was a visual and literal gimmick. The creatives preferred a symbolic idea due to regulations. By taking pictures of amorph glasses and by giving a different meaning to each amorph shape, the creative ads implied the leadership and popularity of the Doluca wines.The campaign consisted 7 print ads.The first four ads were the glasses solo. The rest of the campaign with 3 ads was the support of the popularity of these wines, family heritage, care and producing techniques. |
| 问题 | Doluca, Turkey's leading wine producer for 81 years wanted to emphasize their leading position in the consumers minds. There are certain strict regulations for ads of alcoholic beverages in Turkey, therefore we needed to find a way to say that we are the leader without literally saying it and withing the regulations limits. |
| 结果 | The campaign was published in national newspapers and magazines for 5 months. The campaign helped increased the sales by 10 % in the on air months. Plus,the overall leader perception of Doluca was reinforced. |
| 媒体类别 | 报纸 |
| 市场 | 土尔其 |
| 美术指导 | Ali Bati |
| 客户主管 | Ozlem Delikanli |
| 摄影师 | Gökce Erenmemisoglu |
| 客户总监 | Ela Gökkan Savci |
| 创意总监 | Karpat Polat |
| 文案 | Karpat Polat |
| 制作公司 | PPR |