McDonald's Fast Food Restaurants - "McCharge"

Nord DDB STO

Nord DDB STO Stockholm, 瑞典

奖项

2551

品牌: McDonald's Fast Food Restaurants
国家: 瑞典

广告主: McDonald's

标题	McCharge
Brief	With charging stations at 55 restaurants in Sweden, McDonald’s is the largest restaurant chain for electric car charging in the country. In 2020, all of McDonald’s drive-thru restaurants in the country would double as charging stations. And since they were "the gas stations of the future”, they mirrored traditional gas station communication by adding displays under the golden arches showing the current price for charging, alongside the prices of Big Macs and Happy Meals. Leading the way to fossil free highway stops.
广告公司	Nord DDB STO
广告战役	McCharge
广告主	McDonald's
品牌	McDonald's Fast Food Restaurants
Posted	11月 2019
行业领域	餐馆与快餐
剧情简介	With charging stations at 55 restaurants in Sweden, McDonald’s is the largest restaurant chain for electric car charging in the country. In 2020, all of McDonald’s drive-thru restaurants in the country will double as charging stations. As “the gas station of the future”, we copied the most traditional of traditional gas station communication and put up permanent installations under the golden arches displaying the current price for charging, and the prices of Big Macs and Happy Meals, gas-station style. To lead the way to fossil free highway stops.
媒体类别	案例研究
首席创意官	Andreas Dahlqvist
Client Director	Jens Welin
Client Director	Johanna Björnfot
Client Manager	Jeanette Ytterman
Client Manager	Stina Nyberg
Client Manager	Annie Leander
Creative Producer	Tobias Bergenwall
Communication Planner	Jesper Andersson
客户企划	Lisa Ström
文案	Petter Dixelius
美术指导	Joel Ekstrand