| 标题 | 360 Degrees Bosphorus |
| 广告公司 | ÇÖZÜM |
| 广告战役 | 360 Degrees Bosphorus |
| 广告主 | Okyanus |
| 品牌 | Okyanus Gezi Tekneleri |
| Posted | 5月 2006 |
| 行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
| 广告口号 | Sea all around me, Istanbul all around me... |
| 哲学 | A special event on a boat trip in Bosphorus allows guests to experience the Bosphrous and its ambience with all their five senses. Therefore in this direct marketing campaign it is aimed to offer a real Bosphrous experience for the target group even if it's just a for short time. And to make it real, a 2.70 mt long panaromic Bosphrous picture is sent to potential customers with the message in it. It not only served as an advertisement but is considered as a small collectible from the company which people can hang on their walls. |
| 问题 | When people think of organizing a special event, a boat trip in Bosphorus is not the first option that comes to mind. |
| 结果 | A dramatic increase in phone inquiries and bookings. |
| 媒体类别 | 直邮 |
| 市场 | 土尔其 |
| 创意总监 | Y. Mithat Aksuyek |
| 文案 | Can Aksuyek |
| Graphic Designer | Ayhan Celik |
| 摄影师 | Suat Eman |
| 美术指导 | Burcu Gurler |
| 文案 | Tugrul Mengi |
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