RAF Reserves - "Live a Challenging Life"

MullenLowe UK

MullenLowe UK London, 英国

7415

标题	Live a Challenging Life
广告公司	MullenLowe UK
广告战役	Live a Challenging Life
广告主	Royal Air Force
品牌	RAF Reserves
首次发布日期	2012 / 9
行业领域	政府、军队及警察招募
剧情简介	The film shows civilians turned into silhouettes and filled with evocative RAF imagery, representing the sense of challenge that their second life in the RAF Reserves brings them.
哲学	The new film is part of a campaign to (raise awareness and) recruit 500 RAF Reservists by March 2013. The RAF Reserves is made up of 20 squadrons across the UK that employ part-time volunteer Reservists to train and work alongside regular RAF personnel at home and overseas. In addition to the cinema advert, the campaign includes local print and radio. All work drives to an updated website that brings the many to life the many roles available in the Reserves and answers questions that potential recruits might have.
媒体类别	电影
音频后期制作	750mph
后期制作	The Mill London
导演	Niall O'Brien
制作公司	Academy Films
广告公司制片	Trudy Waldron
客户企划	Sandya Piyasena
创意团队	Andy Mcananey
创意团队	Christian Sewell
广告经理	Andy Richards
执行创意总监	Dave Henderson
执行创意总监	Richard Denney
广告经理	David Ogden