The creative team employs excessive alliteration to tell amusing short tales in which the hero or heroine eventually, and wisely, consults YellowPages.ca.
哲学
The chosen concept incorporates three main ingredients that together. In opting for a humorous tone, we were looking to create a strong feeling of brand personality. The idea of telling these little stories using the alphabet as a theme not only gives us room to play with different consumer cycles, but also ties everything together by emphasizing the directorys classification system: alphabetical.
问题
Contribute to increasing awareness of YellowPages.ca and to positioning the sites proximity search tool.