Jo-Ann Munro

Jo-Ann Munro

Creative Director at McCann Montreal
Toronto, 加拿大

概要

Since graduating from OCAD in 1988, Jo-Ann has logged 20+ years of experience in advertising as both an Art Director ( who loves to write headlines ) and a Creative Director working seamlessly in both English and French.

Her work has been recognized locally as well as in New York and London. She has sat on many advertising juries, including Communication Arts and most recently as the senior digital judge for the Canadian Marketing Awards.

She has worked on a wide variety of big national brands,, overseeing 360 degree communications and branding including traditional, web, content, social networking, naming and activations. Crafting trans-media campaigns based on strong insights and always striving to surprise and engage with strong storytelling and bringing to life the "what's in it for me?". A curious mind and no fear of asking questions are key to her marriage of strategic thinking and creative solutions.

Jo-Ann believes in building strong relationships with not only consumers but also colleagues, and clients. Mentoring is something she finds enormously rewarding and she’s happy to see so many people she's worked with go on to become creative directors as well.

Can’t isn’t in Jo-Ann’s vocabulary. She thrives off challenge and loves to push herself inside and outside of work. She loves to work with brands that are environmentally friendly, care about giving back and strive to be socially conscious, since these are her values too.

She feels lucky to have chosen a career where no two days are alike and to say it's always interesting would probably be an understatement. Being in an industry with so many smart creative people is what keeps her motivated and keeps that fire in her belly lit.

Sector Experience

Positions

Creative Director
McCann Montreal
January 2013 - Present (11年2个月)
Creative Director at one of Canada’s leading advertising agencies, McCann Montreal , which offers services in strategic planning, branding and design, integrated creative solutions, digital, social, sponsorships and brand activation. Jo-Ann has been a key player in the recent creation of MarketELLE, a division within McCann Montreall dedicated to delivering marketing-to-women solutions via female-savvy insights, creative and new media solutions.

Agency clients include Air Canada, L’Oréal Paris, Maybelline New York, essie, Labatt, Nespresso Canada, Chrysler Hyba, Unicef and more.
Co-creative director
Montreal, 加拿大
December 2006 - September 2012 (5年9个月)
Creative direction and implementation of 360 degree communications: branding,naming, traditional, web, content, social media and activations.

Clients: Suzuki, Birks and Mayors, Aeroplan, Cirque du Soleil, Garnier, Danone, Simons, Suicide Action Montreal, Kraft, Diageo, Dell, Tourism Montreal, GMRC ( Van Houtte & Timothy's ), Socièté des Casino de Québec
Executive Creative Director
J. Walter Thompson Montreal
Montreal, 加拿大
March 2005 - October 2006 (1年7个月)
Clients: Tim Hortons, Pfizer, TRIEC, Kelloggs, Gillette, Unilever
Art Director /Co Creative Director
Montréal, 加拿大
1988 - 2005 (17年)
Clients: Dairy Farmers of Canada, Bell, Molson, Aldo, Schering,
Heart and Stroke Foundation, BMO, Yellow Pages, Royal Canadian Mint, Merck Frost, Elections Canada, Smart Set, GM, SPCA, Centraide, Vachon, Cadillac Fairview,
Canadian Pulp and Paper Association, McDonalds, Provigo,

Education

Advertising design

1984 - 1988 (4年)

Creative Arts - Theatre and Fine Arts

1982 - 1984 (2年)

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