标题 | Le Finish |
广告公司 | Ogilvy UK |
广告战役 | Le Big Swim |
广告主 | Heineken |
品牌 | Kronenbourg 1664 |
首次发布日期 | 2015 / 8 |
行业领域 | 啤酒,苹果酒 |
广告口号 | A Taste Suprême |
剧情简介 | In true cryptic Cantona fashion, once arriving in Great Britain he explained his journey with the philosophical quote: "It's not where the seagull flies to, it's how it gets there." |
哲学 | Entitled #LeBigSwim, the campaign began with a creative execution by Kronenbourg 1664 in which Cantona announced that if 10,000 Britons agreed with him that Kronenbourg 1664 is the greatest tasting beer, he would salute their good taste by “swimming the English Channel from France to Britain.” |
问题 | Invite Britain to believe in Kronenbourg 1664's Taste Suprême |
媒体类别 | Web Film |
长度 | |
制作公司 | Stink Films |
演员/名人 | Eric Cantona |
客户总监 | Harriet Harrison |
客户经理 | Joey Grigg |
广告经理 | Ifeoma Dozie |
美术指导 | Miguel Nunes |
客户企划 | Tara Austin |
首席创意官 | Gerry Human |
媒介公司 | Starcom MediaVest |
媒介企划 | Clare Street |
导演 | Ivan Zacharias |
后期制作 | Universal Production Partners |
音频后期制作 | Sound Square |