标题 | Deep Blue |
广告公司 | McCann Athens |
广告战役 | Deep Blue - Metro Newspaper |
广告主 | Metro International S.A. |
品牌 | Metro Newspaper |
Posted | 5月 2005 |
产品 | NOV. 27 - BUY NOTHING DAY |
行业领域 | 报纸、杂志、书籍 |
广告口号 | Buy Nothing Day |
剧情简介 | Shopping trolleys thrown in the shallow waters of a bay or a lake. An agressive urge to consumers not to buy anything and thus commemorate the World Day Against HyperConsumerism. |
哲学 | An illustrated manifesto urging everybody on that day to throw away their shopping cards and thus be rid of their consumer mania for a day. |
问题 | Celebrate (commemorate) the Day Against HyperConsumerism. |
媒体类别 | 平面 |
市场 | 希腊 |
美术指导 | Popi Dimakou |
客户总监 | Yannis Goulios |
创意总监 | Anna Stilianaki |