Benjamin Dessagne
Creative Director at CLM BBDO
Paris, 法国
标题Eat Your Tweet
广告公司
广告战役 Eat Your Tweet
广告主 Continental foods
品牌 Liebig
首次发布日期
行业领域 汤,填料,熟调味汁
剧情简介 In September 2019, French TV aired a prime time report on industrial soups. Hidden sugars, additives, artificial flavours – 6M French people discovered the reality of what they eat.
The report concerned all brands but Liebig, France’s leading brand of soups, had the most reason to worry about the backlash. French people were promising a boycott - a potential disaster because, that October, Liebig was launching a new line of 100% natural soups, and that would be difficult to sell with this negative buzz.
媒体类别 社交媒体
长度
创意总监
创意总监
Copywriter / Art Director
Copywriter / Art Director
美术指导
Head of TV
战略企划总监
Account Manager Director
Account Manager Director
客户主管
制片
后期制作
战略企划
战略企划
Head of Social Media
Social media consultant
Communication and PR Manager
Influencer Manager

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