| 标题 | Tigers |
| 广告公司 | Ogilvy New Zealand |
| 广告战役 | Tasmanian Tigers |
| 广告主 | Auckland Zoo Conservation Fund |
| 品牌 | Auckland Zoo Conservation Fund |
| Posted | 4月 2011 |
| 行业领域 | 古迹、公园及野生动植物的保护 |
| 广告口号 | For a Very Short Time The Tasmanian Tigers Are in New Zeland |
| 哲学 | “To help raise awareness for Auckland Zoo’s conservation program, we used April Fools’ Day to convey a serious message, by disguising it as a joke " |
| 媒体类别 | 案例研究 |
| 执行创意总监 | Damon O'Leary |
| 集团创意总监 | Ben Pegler |
| 创意团队 | Freddie Coltart |
| 创意团队 | Matt Williams |
| 设计师 | Sam Cox |
| Retoucher | Dan Spataru |
| 客户经理 | Mickaela Kerr |
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