| 标题 | Dogs on Zoom |
| 广告公司 | BBDO New York |
| 广告战役 | Dogs on Zoom |
| 广告主 | Mars, Inc. |
| 品牌 | Pedigree |
| Posted | 6月 2021 |
| 行业领域 | 宠物食品、宠物保健产品及服务 |
| 哲学 | Pedigree brand is helping to support pet adoption, while ensuring the safety of prospective pet parents and shelter employees, as most of the country continues to navigate their new normal of social distancing. With a new campaign called “Dogs on Zoom,” the Pedigree brand is hosting virtual dog adoption events at select shelters, allowing consumers to meet and adopt a new pet, all completely contact-free. The pilot adoption events are taking place in the brand’s hometown of Nashville on May 11-13 at 5:00 PM CT, with the Nashville Humane Association. For every dog adopted during these virtual shelter events, the Pedigree brand will cover the full adoption fee, as well as the Zoom membership and equipment costs for the shelter. To help perpetuate the practice of virtual adoption and assist shelters around the country with digitization, the PEDIGREE brand has made a digital toolkit available at MeetYourNewDog.com with directions and tips to help facilitate the virtual adoption process. The campaign is being supported with online videos, PR support and social media content, including carousels for Instagram and Facebook to highlight the adoptable dogs at the participating shelters. |
| 媒体类别 | Integrated Media/360 Activation |
| 长度 | |
| 更多信息 | MeetYourNewDog.com |
| Global Chief Creative Officer | David Lubars |
| 执行创意总监 | Peter Kain |
| 执行创意总监 | Gianfranco Arena |
| 创意总监 | Damjan Pita |
| 创意总监 | Jim Connolly |
| 美术指导 | Bhanu Arbuaratna |
| VP, Director of Integrated Production | David Rolfe |
| 执行制片 | Amy Wertheimer |
| 制片 | Caroline Deason |
| Interactive Executive Producer | Katie Young |
| Interactive producer | Chava Quinn |
| Senior Account Director | Sally Nathans |
| 客户总监 | Elizabeth Maini |
| 客户经理 | Isabel Pluck |
| 客户主管 | Chelsea Berk |
| Group Planning Director | Annemarie Norris |
| Planning Director | Karin Santiago |
| Comms Planning Director | Brian Brydon |
| Planner | Jaime Chou |
| 制作公司 | BBDO Studios |
| 导演 | Brody Berheisel |
| 执行制片 | Andre Rowe Jr |
| Studio Producer | Luke Butler |
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