标题 | Overexplain |
广告公司 | BBDO New York |
广告战役 | Overexplain |
广告主 | Mars, Inc. |
品牌 | Snickers Almond |
首次发布日期 | 2018 / 4 |
行业领域 | 糖果棒 |
剧情简介 | This film is crafted specifically for viewing within social media feeds (Facebook and Instagram) that present video in a default setting with the sound turned OFF.;Brief Explanation;In this film we see a character introduce the SNICKERS ALMOND bar and continue to provide unnecessary explanation for 90 seconds, in one uninterrupted, stream-of-consciousness monologue. Meanwhile, a series of subtitles tells viewers NOT to listen to our hero, because he’s hungry and he’s just rambling about almonds. At the end, we see the title “You OVEREXPLAIN when you’re hungry” which plays off SNICKERS brand positioning and the simplicity of SNICKERS ALMOND. |
媒体类别 | 社交媒体 |
长度 | |
Group Planning Director | Annemarie Norris |
Planning Director | Christina Stoddard |
Senior Communications Planner | Sean Stogner |
Worldwide Chief Creative Officer | David Lubars |
首席创意官 | Greg Hahn |
执行创意总监 | Peter Kain |
执行创意总监 | Gianfranco Arena |
广告公司执行制片 | Anthony Curti |
摄影指导 | Marc Laliberte Else |
剪辑公司 | Arcade Edit |
着色 | Company 3 |
Mixer | Keith Reynaud |
Music Prod Company | Heard City |
Group Executive Producer | Amy Wertheimer |
Agency Account Team | Kirsten Flanik |
Agency Account Team | Susannah Keller |
Agency Account Team | Lisa Piliguian |
Agency Account Team | Tani Corbacho |
Agency Account Team | Aparna Joshi |
Agency Account Team | Blake Maraoui |
剪辑师 | Dave Anderson |
文案 | Larissa Magera |
美术指导 | Tanner Thompson |
创意总监 | Scott Mahoney |
创意总监 | Dan Oliva |
导演 | Steve Miller |
制片 | Carla Tate |
制片 | Fanny Cruz |
执行制片 | David Rolfe |
执行制片 | Gregg Carlesimo |
执行制片 | Frank Scherma |
执行制片 | Cathy Dunn |
制作公司 | Radical Media |
数字艺术家 | Tristen Wake |
数字艺术家 | Tim Masick |
摄影指导 | Eric Schmidt |