标题 | Brazil |
广告公司 | FCB Lisbon |
广告战役 | Flags - Grande Reportagem |
广告主 | Grande Reportagem Magazine |
品牌 | Grande Reportagem Magazine |
Posted | 1月 2005 |
产品 | Weekly Magazine |
行业领域 | 报纸、杂志、书籍 |
广告口号 | Meet The World |
剧情简介 | We tried to develop a campaign that could get the attention visualy. Nothing is more visual than countries flags. So we cross the data from social and resource problems with the proporcion of colours in each flag. That was how the campaign got together and both the agency and the client are very satisfied. |
哲学 | We first came with the concept: Meet The World. After that we tried to develop a campaign that could get the attention visualy. Nothing is more visual than countrys flags. So we cross the data from social and resource problems with the proporcion of colours in each flag. That was how the campaign got together and both the agency and the client are very satisfied. |
问题 | Grande Reportagem is the second biggest magazine em Portugal. It brings serious jornalism and go further on the issues that really meters. We were asked to develop a campaign that shows how the magazine brings serious stuff that is happening Worldwide to the ones that read it. |
媒体类别 | 杂志 |
市场 | 葡萄牙 |
文案 | Icaro Doria |
美术指导 | João Roque |
创意总监 | Luis Silva Dias |
创意总监 | Duarte Pinheiro de Melo |
客户主管 | Andrea Valenti |