| 标题 | The Cost of Gold |
| 广告公司 | DM9DDB |
| 广告战役 | The Cost of Gold |
| 广告主 | The Urihi Yanomami Association |
| 品牌 | The Urihi Yanomami Association |
| Posted | 3月 2023 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 哲学 | The Yanomami are the largest indigenous group in the Amazon rainforest, and they have an alternative version of the Oscar statuette. Without using gold as a raw material, the object is shaped like the deity Omama and will be sent to the winners of the world’s most renowned movie awards. The idea was developed by the Brazilian agency DM9 and it is meant to draw global attention to the humanitarian crisis of the indigenous people caused by illegal gold extraction. Before the winners receive the statuette, twenty of the main Oscar nominees will receive a video message via social media from Junior Hekurari Yanomami, leader of the Urihi Associação Yanomami. The receiving stars include Angela Bassett, Jamie Lee Curtis, Kerry Condon, Stephanie Hsu, Hong Chau, Brendan Gleeson, Judd Hirsch, Brian Tyree Henry, Barry Keoghan, Ke Huy Quan, Brendan Fraser, Colin Farrell, Austin Butler, Bill Nighy, Paul Mescal, Andrea Riseborough, Cate Blanchett, Michelle Williams, Ana de Armas, and Michelle Yeoh. The action will also direct artists and the audience to a digital calculator that shows the social and natural impact each gram of illegal gold has on the Amazon Rainforest and the Yanomami people. “In your culture, gold means success. For my people, for the forest and the creatures that still remain in the Amazon, it means death and destruction”, says Junior. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Icaro Doria |
| Vice President (VP) | Laura Esteves |
| 创意团队 | Cino Zucchi Architects |
| 创意团队 | Diego Guerhardt |
| 创意团队 | Pedro Rosadas |
| 执行制片 | Alex Mehedff |
| 执行制片 | Fabio Pinheiro |
| 执行制片 | Sarina D'Avila |
| Coordinator | Maran Poian |
| Coordinator | Gabriel Sidorenko |
| 制作经理 | Gabriel Sidorenko |
| 摄影指导 | Gabriel Cupaiolo |
| VFX Artist | JP Oliveira |
| VFX Artist | Michael Eduardo |
| 音乐 | Will Bone |
| Head of Production | Vitor Zafer |
| 执行制片 | Lu Novelli |
| SFX | Guilhermina de Paula |
| SFX | Bruno Rodrigues |
| 制片 | João Pedro Juknevicius |
| Chief Executive Officer (CEO) | Pipo Calazans |
| Chief Operating Officer (COO) | Thomas Tagliaferro |
| Strategic Business Lead | Anita Souza |
| 执行创意总监 | Nina Marchetto Lucato |
| 创意团队 | Bruno Anibal |
| 创意团队 | CAIQUE LLAGUNO |
| 创意团队 | Gus Souza |
| Content Producer | Jussara Coutinh |
| Content Producer | Giulia Lorenzetti |
| Graphics | Flavio de Paula Rocco |
| Graphics | Lindsay Oliveira |
| 客户企划 | Rafael Lisita |
| Media Manager | Flavia Carolina Ito |
| 导演 | Hanna Batista |
| Coordinator | Rafaela Pellegrino |
| 制片 | Jorge Luiz da Silva Souza Filho |
| 摄像师 | William Santos de Oliveira |
| 摄像师 | Ralysson de Oliveira Ramires |
| 摄像师 | Renerisson Magalhães Pinto |
| Drone Operator | Jean Steferson Oliveira Rufino |
| Artist | Felipe Corcione |
| 摄影师 | Gil Inoue |
| 摄影师 | Greta Cuneo |
| 剪辑师 | Kaluã Leite |
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