| 标题 | Holidays Without Internet |
| 广告公司 | Leo Burnett Schweiz |
| 广告战役 | Holidays without Internet |
| 广告主 | Switzerland Tourism |
| 品牌 | Switzerland Tourism |
| Posted | 11月 2011 |
| 行业领域 | 运输、旅行及旅游 |
| 剧情简介 | People are constantly online. Even during their holidays. Result: Less relaxation. Visit holidayswithoutinternet.com See the whole interactive movie with your Facebook account. |
| 哲学 | Send online junkies on "Holidays without Internet and mobile reception" in a remote hut in Switzerland. |
| 结果 | After a few days online Facebook stopped the campaign - which caused national headlines. („Facebook does not want people to spend holidays without Facebook“.) When it went online again a week later (approved by Facebook) the click rates were astonishing: Up to 16‘000 visitors daily. A total of 398‘500 visits in 5 weeks. Fans of Switzerland Tourism doubled within these five weeks and are now at 128‘000. |
| 媒体类别 | 案例研究 |
| 创意总监 | Peter Brönnimann |
| 文案 | Peter Brönnimann |
| 美术指导 | Dana Wirz |
| 执行创意总监 | Martin Spillmann |
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