标题 | Sulawesi |
广告公司 | Leo Burnett Schweiz |
广告战役 | Fan Letters |
广告主 | Victorinox |
品牌 | Victorinox |
Posted | 12月 2012 |
产品 | Swiss Army Knife |
行业领域 | 餐具,刀叉,炊具 |
剧情简介 | There are only a few companies that regularly receive personal letters of appreciation from their customers. Victorinox is in this lucky situation. Over the decades, VICTORINOX fans from around the world have repeatedly thanked for the faithful service shown them by the famous pocket knife or windbreakers. So we've decided to make their fan letters into the actual campaign. |
媒体类别 | 平面 |
Art Buyer | Suzana Kovacevic |
摄影师 | Ebo Fratermann |
摄影师 | Michael Nager |
美术指导 | Matthias Fürst |
美术指导 | Pablo Schencke |
文案 | Johannes Raggio |
创意总监 | Martin Spillmann |