Managing Director/Executive Creative Director
at
Heimat Werbeagentur GmbH
Berlin, 德国
| 标题 | Voice of the Wall |
| 广告公司 | HeimatTBWA\ |
| 广告战役 | Voice of the Wall |
| 广告主 | The Cultural Heirs (“die kulturellen Erben”) |
| 品牌 | The Cultural Heirs |
| 首次发布日期 | 2019 / 11 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 哲学 | A film and new typeface inspired by original graffiti from the Berlin Wall has been created as part of a campaign to mark the 30th anniversary of the wall coming down in November 1989. The film, in which we hear sirens, dogs barking and gunshots, depicts the suffering the Wall witnessed. It ends with the warning, “Division is freedom’s biggest threat”. The font is available for everyone to make their own statements for freedom, using the anniversary typeface. The statements will be collected and turned into a book which will be sent as a message to the current leaders of the world. The idea is created by HEIMAT Berlin for street art association, The Cultural Heirs, a non-profit association committed to integration and violence prevention as well as the prevention of discrimination and inequalities in our society. The campaign explores the threat walls of all kinds can pose to society and freedoms worldwide. The starting point was the question: if walls could talk, what would the Berlin Wall say today? In this way, the typeset allows the Wall a voice and the ability to make a statement about freedom in our world today. The typeface has been designed using the 26 letters in the alphabet – each taken from actual graffiti from the Berlin Wall, which became a politically-charged canvas for numerous street artists over the years. |
| 媒体类别 | 互动 |
| 长度 | |
| 更多信息 | https://voiceofthewall.de/ |
| Music / Sound Design | Stephan Moritz |
| OnlineTool | visualtech |
| 首席创意官 | Matthias Storath |
| 创意总监 | Felix Steiner |
| 美术指导 | Ursel Barwinski |
| 文案 | Isabell Niederwestbe |
| 客户经理 | Nina Waiser |
| 音效制作 | MOKOH Music GmbH |
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