标题 | McFamilies |
Brief | Since its founding, McDonald’s has been a place where families are welcome. But the idea of what constitutes a family has evolved. Time to address that. On International Family Day 2019, McDonald’s took a stand for family diversity with its most valuable brand asset. McFamilies is an iconic design system celebrating family diversity. |
广告公司 | HeimatTBWA\ |
广告战役 | McFamilies |
广告主 | McDonald’s |
品牌 | McDonald's |
Posted | 11月 2019 |
行业领域 | 餐馆与快餐 |
剧情简介 | McDonald’s |
媒体类别 | Packaging, Branding & Design |
首席创意官 | Guido Heffels |
首席创意官 | Matthias Storath |
创意总监 | Esra Gülmen |
创意总监 | Nicolas Blaettry |
美术指导 | Marco Russo |
美术指导 | Adriana Liotta |
文案 | Gaia Bonetti |
文案 | Lisa Reissner |
客户总监 | Elisabeth Treichel |
Creative Services Manager | Carola Storto |
广告公司制片 | Jan-Hendrik Scholz |
剪辑师 | Facundo Prats |