标题 | The Unfun Balloon 3 |
广告公司 | BBDO Canada |
广告战役 | The Unfun Balloon |
广告主 | Lung Association - Ontario |
品牌 | Lung Association - Ontario |
首次发布日期 | 2018 / 8 |
行业领域 | 机构/公益组织/非盈利组织 |
哲学 | Balloons have been a colourful, cheery part of celebrations since at least the late 1800s, but they can also alert people to serious hidden health conditions. Blowing up a balloon is a key health test that most people have been taking their whole life without realising it. The Lung Association - Ontario has partnered with BBDO Toronto to urge Ontarians to take “The Unfun Balloon” test. The new test is part of an effort to raise awareness of Chronic Obstructive Pulmonary Disease (COPD). An umbrella term for a group of progressive lung diseases including emphysema and chronic bronchitis, COPD is expected to become the third largest cause of death worldwide by 2020. It is estimated that 1.6 million of the approximately 3.2 million Canadians currently living with COPD don’t know it, preventing them from seeking out potentially life-saving medical treatment. Blowing up a balloon can be an indicator of lung health. The Lung Association is urging people who struggle with the task to visit theunfunballoon.ca to discover the additional symptoms and risk factors of COPD. The Lung Association is mailing The Unfun Balloon to GTA residents so that they can conduct the test at home, while an accompanying awareness campaign includes transit ads featuring an image of an uninflated balloon driving people to get more information about COPD at theunfunballoon.ca URL. The Unfun Balloon will also be available for free at select retailers, but any balloon can be used to take this new test making it very accessible and easy to do. |
媒体类别 | Packaging, Branding & Design |
Marketing | Peter Glazier |
Marketing | Monica Kocsmaro |
美术指导 | Bryan Howarth |
首席创意官 | Denise Rossetto |
首席创意官 | Todd Mackie |
Director | Chris Booth |
VP, Group Account Director | Rebecca Flaman |
Account Coordinator | Nasreen Mody |
Account Director | Saloni Wadehra |
摄影指导 | Angel Navarro |
Sound | Przemek Zalinski |
剪辑公司 | Saints Editorial |
Editor | Christopher Chang |