Gunther Brodhecker
创意总监 at Schmittgall Werbeagentur
Frankfurt am Main, 德国
标题Home, my shelter in place
广告公司
广告战役 Help for victims of domestic violence
广告主 District office of Esslingen
品牌 Landratsamt Esslingen
Posted1月 2021
行业领域 政府与其他机构
广告口号 When home becomes horror
剧情简介 Home is supposed to be a safe place, a shelter providing physical and mental comfort. For victims of domestic violence home means the exact opposite.Esslingen county reports more than 400 emergency calls for physical conflicts between couples each year – estimated numbers of unrecorded cases being much higher. Mental abuse in relationships is also a very prominent issue leaving no openly visible traces. Commissioned by the district office of Esslingen county, the billboard campaign aims at raising public awareness while addressing the topic in a sensitive matter. By means of typography and graphic design, the campaign visuals emphasize that home and horror can be closely related.
媒体类别 平面
首席创意官
创意总监
美术指导
文案
文案
客户主管
客户经理

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