| 剧情简介 | The "Hero 2036" campaign was developed for SOS-Kinderdöfer weltweit (SOS children’s villages international). With emotional storytelling, the comic-style campaign depicts future perspectives of SOS children. Equipped with surprisingly ordinary superpowers, they become everyday superpowers – because, thanks to health centres and trauma therapies, previously unattainable normality becomes an attainable vision for SOS children. Sensational print ads and digital fundraising campaigns have created a lot of awareness for the work of the global charity. An event appearance at the International Music Award in Berlin with a viral VIP fundraiser via social media at once attracted additional public attention and led to donations from celebrities and their followers. |
