| 标题 | Parallel Lines |
| 广告公司 | ONEVOICE London |
| 广告战役 | Parallel Lines |
| 广告主 | Philips |
| 品牌 | Philips |
| Posted | 7月 2011 |
| 行业领域 | 家用电器和视听产品 |
| 问题 | In a highly competitive TV market Philips' media budget is 10-15 times less than its rivals. The campaign needed to span seasonal sales peaks and demonstrate product functions in an emotive way to raise brand consideration. |
| 结果 | Annual Philips TV web site KPIs exceeded within the first 7 months of the campaign's launch, contributing to a 3.4% increase in brand consideration. |
| 媒体类别 | 案例研究 |
| 首席创意官 | Neil.A Dawson |
| 文案 | Sam Oliver |
| 美术指导 | Shishir Patel |
| 客户经理 | Zoe Hinckley |
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