标题 | Paratrooper |
广告公司 | adam&eveDDB |
广告战役 | Some tools aren't a luxury - Financial Times |
广告主 | Financial Times |
品牌 | Financial Times |
首次发布日期 | 2010 / 9 |
行业领域 | 报纸、杂志、书籍 |
广告口号 | We live in Financial Times |
哲学 | The Financial Times has today launched a major corporate campaign entitled 'Essential' with the strapline "Some tools aren’t a luxury." The campaign is aimed at positioning the corporate FT subscription as an essential business tool that companies cannot afford to be without. |
问题 | To raise awareness of the FT corporate licence as a business asset |
媒体类别 | 平面 |
市场 | 英国 |
执行创意总监 | Jeremy Craigen |
美术指导 | Rob Messeter |
创意合伙人 | Sam Oliver |
创意合伙人 | Shishir Patel |
文案 | Mike Crowe |
客户经理 | Zoe Hinckley |
广告经理 | Caroline Halliwell |
Business Director | Charlie Elliott |