| 标题 | SWAT |
| 广告公司 | adam&eveDDB |
| 广告战役 | Some tools aren't a luxury - Financial Times |
| 广告主 | Financial Times |
| 品牌 | Financial Times |
| 首次发布日期 | 2010 / 9 |
| 行业领域 | 报纸、杂志、书籍 |
| 广告口号 | We live in Financial Times |
| 哲学 | The Financial Times has today launched a major corporate campaign entitled 'Essential' with the strapline "Some tools aren’t a luxury." The campaign is aimed at positioning the corporate FT subscription as an essential business tool that companies cannot afford to be without. |
| 问题 | To raise awareness of the FT corporate licence as a business asset |
| 媒体类别 | 平面 |
| 市场 | 英国 |
| 广告经理 | Caroline Halliwell |
| 执行创意总监 | Jeremy Craigen |
| 创意合伙人 | Sam Oliver |
| 创意合伙人 | Shishir Patel |
| 文案 | Mike Crowe |
| 美术指导 | Rob Messeter |
| Business Director | Charlie Elliott |
| 客户经理 | Zoe Hinckley |
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