| 标题 | Damage |
| 广告公司 | LyleBailie International |
| 广告战役 | The longer term effects of road safety advertising - Dpt of the Environment |
| 广告主 | Department of the Environment Northern Ireland |
| 品牌 | DOE/NSC |
| Posted | 5月 2005 |
| 产品 | Road Safety |
| 行业领域 | 道路安全 |
| 广告口号 | No Seatbelt, no excuse |
| 结果 | How a nine-year investment of £8.68m in road safety advertising made a leading contribution to a £704m economic payback plus 2774 lives saved from death or serious injury on the roads of Northern Ireland, despite a 33% growth in licensed vehicles. Evidence from extensive research surveys isolates the advertising effect and proves that the advertising was massively influential in impacting on attitudes and behaviour and reducing road carnage by 42% per 10,000 licensed vehicles. |
| 媒体类别 | 平面 |
| 市场 | 英国 |
| 执行创意总监 | David Lyle |
| Chief Executive | David Lyle |
| Advertising Psychologist | Dawn Reid |
| 执行创意总监 | Julie Bailie |
| 媒介总监 | Robert Lyle |
| 广告经理 | Wesley Shannon |