| 标题 | Shame |
| 广告公司 | LyleBailie International |
| 广告战役 | Shame' Anti-Drink Driving - Department of the Environment |
| 广告主 | Department of the Environment Northern Ireland |
| 品牌 | DOE |
| Posted | 11月 2002 |
| 产品 | Anti-Drink Driving |
| 行业领域 | 道路安全 |
| 结果 | This paper demonstrates how Shame the antidriving campaign contributed to 97% awareness, with 75% being very influenced by it; a 68% improvement in zero alcohol safe driving perceptions; a 35% decline in the acceptability of driving after ONE drink among the target audience; an improvement in the perception that drink driving is extremely shameful, increased to 97%; the target audience were responsible for 13.5% fewer deaths in 2001 compared to 2000. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 创意总监 | David Lyle |
| 创意总监 | Julie Bailie |
| 美术指导 | Julie Bailie |
| 文案 | Julie Bailie |
| 文案 | David Lyle |
| 导演 | Syd Macartney |
| 广告经理 | Jim Rankin |
| 执行创意总监 | David Lyle |
| Chief Executive | David Lyle |
| Advertising Psychologist | Dawn Reid |
| 执行创意总监 | Julie Bailie |
| 媒介总监 | Robert Lyle |
| 广告经理 | Wesley Shannon |