标题 | Lynx Pulse (Launch) - 5 |
广告公司 | BBH |
广告战役 | Lynx Pulse (Launch) - Lever Fabergé |
广告主 | Unilever |
品牌 | Lynx |
Posted | 7月 2004 |
产品 | Lynx Pulse |
行业领域 | 盥洗用品 |
哲学 | To get noticed the Lynx Pulse launch challenged the traditional model. An integrated campaign was used to create a music and dance phenomenon that swept the nation. |
问题 | Brands today need to compete with popular culture to get attention. |
结果 | It has demonstrated that integrated communications are twice as effective at getting return on investment as traditional advertising only campaigns. |
媒体类别 | 平面 |
市场 | 英国 |
客户企划 | Gwen Raillard |
广告经理 | Margaret Jobling |