标题 | Boat |
广告公司 | Wieden + Kennedy |
广告战役 | Smell Like A Man |
广告主 | Procter & Gamble |
品牌 | Old Spice |
Posted | 7月 2010 |
行业领域 | 沐浴乳,浴液 |
广告口号 | Smell Like A Man, Man. |
剧情简介 | Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort is a fully integrated campaign with TV, print and digital executions, targeted at both men and women, once again touting the manly scents of Old Spice body wash. |
媒体类别 | 电视 |
市场 | 美国 |
特效 | The Mill New York |
音效设计公司 | Stimmung |
音乐公司 | Stimmung |
执行创意总监 | Mark Fitzloff |
执行创意总监 | Susan Hoffman |
创意总监 | Eric Baldwin |
创意总监 | Jason Bagley |
美术指导 | Eric Kallman |
美术指导 | Craig Allen |
文案 | Eric Kallman |
文案 | Craig Allen |
导演 | Tom Kuntz |
制作公司 | Morton Jankel Zander (MJZ) |
客户总监 | Diana Gonzalez |
广告公司制片 | Lindsay Reed |
广告公司执行制片 | Ben Grylewicz |
剪辑公司 | Rock Paper Scissors |