标题 | SickKids VS - All In |
Brief | Built in 1949, SickKids Hospital was falling apart and in desperate need of a $1.3 billion overhaul.To communicate this critical need, we created an integrated campaign featuring real patients dramatizing the fact that if they could build it themselves, they would. The film depicted patients tearing apart their own neighbourhoods to salvage materials for a new hospital. In targeted OOH and digital, larger-than-life executions featured local patients calling out their own neighbourhoods to join. |
广告公司 | Cossette |
广告战役 | SickKids VS: All In |
广告主 | SickKids Foundation |
品牌 | Sickkids Foundation |
Posted | 1月 2019 |
行业领域 | 机构/公益组织/非盈利组织 |
剧情简介 | The Hospital for Sick Children (SickKids) is a health-care community dedicated to improving the health of children. Our mission is to provide the best in family-centred, compassionate care, to lead in scientific and clinical advancement, and to prepare the next generation of leaders in child health. |
媒体类别 | 案例研究 |
动画 | A52 |
Global Chief Creative Officer | Carlos Moreno |
Global Chief Creative Officer | Peter Ignazi |
文案 | Craig McIntosh |
文案 | Sarah Rutherford |
创意总监 | Craig McIntosh |
创意总监 | Sarah Rutherford |
创意总监 | Jaimes Zentil |
创意总监 | Mario Cesareo |
美术指导 | Jaimes Zentil |
美术指导 | Mario Cesareo |
设计师 | Oleg Portnoy |
广告公司制片 | Dena Thompson |
Account Coordinator | Maggie Kent |
客户主管 | Hillary Gonzalez |
客户主管 | Lily Dang |
客户总监 | Daniel Dolan |
客户总监 | Melissa Levenberg |
Vice President (VP) | Michelle Perez |
Brand Director | Michelle Perez |
Strategist | Rosie Gentile |
Chief Strategy Officer | Jason Chaney |
制作公司 | Skin & Bones |
剪辑公司 | Skin & Bones |
导演 | Mark Zibert |
导演 | James Michael Chiang |
摄影指导 | Chris Mabley |
摄影指导 | Rico Moran |
执行制片 | Dan Ford |
执行制片 | Liane Thomas |
Line Producer | Rita Popielak |
Line Producer | Jeff Schwartz |
剪辑师 | Marka Rankovic |
剪辑师 | Warren Goodwin |
Flame Artist | Jesse Monsour |
Colorist | Paul Yacono |
Online Facility | The Vanity |
Colorist | Andrew Exworth |
Music Licensing | Francois Lachance |
音效设计公司 | SNDWRX |
Music Creative Director | Didier Tovel |
Photography Studio | JK Reps |
摄影师 | Sandy Pereira |
Mural Artist | Ømen514 |
Retoucher | Trevor Gauthier |
Production Artist | Shireen Kok |
Studio Director | Raque Mullen |
Print Producer | Dawn-Marie Mills |
媒介公司 | OMD Global |