| 标题 | Son |
| 广告公司 | FCB London |
| 广告战役 | Stop! Think Fraud |
| 广告主 | The Home Office |
| 品牌 | The Home Office |
| 首次发布日期 | 2024 / 2 |
| 行业领域 | 政府与其他机构 |
| 剧情简介 | Home Office launches Stop! Think Fraud campaign, with advertising push created by FCB London. Stop! Think Fraud has been created by FCB London for Home Office to tackle the issue of fraud awareness with a single, unified strategy, providing consistent, clear, and robust advice to the public for the first time. It is being backed by leading counter fraud experts and organisations across law enforcement, tech, banking, telecoms and the third sector. Fraud accounts for around 40% of all crime in England and Wales, with an estimated 3.2 million offences each year. The latest data from the Crime Survey of England and Wales shows it has reduced by 13% over the past year. The estimated cost of fraud to society is £6.8 billion in England and Wales. |
| 媒体类别 | 互动 |
| 更多信息 | gov.uk/Stop ThinkFraud |
| 创意总监 | Jess Giles |
| 创意总监 | Austin Hamilton |
| 文案 | Jonathan Thake |
| 文案 | Simon Mannion |
| Business Director | Emily Whiteaway |
| 客户总监 | Lotte Good |
| 客户总监 | Lara Ashman |
| 客户经理 | Pooja Daswani |
| Strategist | Guy Peters |
| 广告公司制片 | Stephanie Cleak |
| 摄影师 | Stuart Mcclymont |
| 制片 | Nick Papworth |
| 制片 | Dave Treagust |
| 剪辑师 | Laurence Halstead |
| 后期制作 | Ben Robards |
| Head of Design | Becci Salmon |
| 设计师 | Dante Attuoni |
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