Kleenex - "Save the Sleeve 2"

FCB London

FCB London London, 英国

998

品牌: Kleenex
国家: 英国

广告主: Kimberly-Clark Worldwide, Inc.

标题	Save the Sleeve 2
广告公司	FCB London
广告战役	Save the Sleeve
广告主	Kimberly-Clark Worldwide, Inc.
品牌	Kleenex
首次发布日期	2023 / 2
行业领域	卫生纸，纸巾
广告口号	Grab Kleenex
哲学	We’ve all done it, sneezed into our sleeves, wiped snot onto our trousers, blown our nose into our curtains (ok maybe not that one). That’s why FCB Inferno are launching a new ‘Save the Sleeve’ campaign for Kleenex Balsam tissues, which will run on TV, VOD, social, digital and OOH. Kleenex research shows that although we’re rationally aware we need tissues, lack of preparation means we often reach for inferior substitutes in our moments of need. ‘Save the Sleeve’ turns the spotlight on all these many, many things that we use instead of Kleenex. From the toddler who rubs his nose in his mum’s hair when she isn’t looking, to the teenager who uses his trousers and the student who uses her scarf to catch a sneeze. The tongue-in cheek campaign encourages consumers to ‘Grab a Kleenex’ instead of anything else, because only a Kleenex will do when someone needs a tissue.
媒体类别	电视
长度	30 seconds
创意总监	Ben Usher
创意总监	Rob Farren
美术指导	Rob Farren
文案	Ben Usher
文案	Jonathan Thake
客户总监	Kirsten Barnes
广告公司制片	Biba Thomas
制作公司	FLIPT
导演	Alex Dunning
剪辑师	Simon Eustace
后期制作	CHEAT London
Sound Designer	James Everett
音效制作	No.8
摄影指导	Luke Scully
摄影师	Juanita Richards
音乐	Soho Music
首席创意官	Owen Lee
Strategist	Lucie Newlan
客户经理	Kat Sarantopoulos
客户经理	Kylie O’Brien
广告经理	Matt Stone
广告经理	Emma Drew
广告经理	Stephanie Madrell
广告经理	Jessica Gosling
广告经理	Christof Baer
广告经理	Lauren Taylor