ASICS - "Plastic Bag"

Vitro

Vitro San Diego, 美国

8310

标题	Plastic Bag
广告公司	Vitro
广告战役	My Running Partner - ASICS
广告主	ASICS Corporation
品牌	ASICS
Posted	3月 2007
行业领域	运动鞋
广告口号	sound mind, sound body.
剧情简介	In an effort to deepen its connection with runners, ASICS taps into the varying motivations behind what makes runners run by finding that often symbolic running partner and bringing it to life. My Running Partner headlines this print campaign, with different executions targeted towards different levels of runners. Along with bold, graphic headlines and a groundbreaking photography style, ASICS sets out to establish itself as a leading-edge running shoe brand, while understanding and inspiring runners better than any other athletic brand. This campaign can be described as an evolution of ASICS' recent brand messaging, Before ASICS was the brand that was behind you all the way, motivating runners of all levels. Now, ASICS wants to be that partner running along side you, throughout your run, and as a part of your life. The campaign also includes a new tagline. Sound mind, sound body represents the philosophy on which ASICS was founded more than 50 years ago, and stems from the meaning behind the ASICS acronym, Anima Sana In Corpore Sano, which translates to, A Sound Mind in a Sound Body.
媒体类别	平面
市场	Americas, 美国
文案	Elliot Allen
美术指导	Barry Brothers
摄影师	George Fulton
Other	John Robertson
创意总监	KT Thayer
创意总监	John Vitro