| 标题 | Bridge |
| 广告公司 | Vitro |
| 广告战役 | Bridge |
| 广告主 | Taylor Guitars |
| 品牌 | Taylor Guitars |
| Posted | 3月 2007 |
| 行业领域 | 乐器 |
| 广告口号 | Quality Guitars |
| 剧情简介 | We approached this year differently because Taylor has evolved as a company as a result of their constant innovation. Last year, Taylor's first electric guitar, the T5 Thinline Fiveway, was awarded "2005 Product of the Year" and "Best New Electric Guitar of 2005." To reflect their evolution and diversification they have reorganized their product line up into three distinct product lines: acoustic, acoustic/electric and electric. Instead of just focusing on the brand as in year's past, we needed to show people all of the new things that Taylor keeps dreaming up. Our challenge was telling the individual stories of each product, while wrapping it up into an overall, cohesive campaign. |
| 媒体类别 | 平面 |
| 市场 | 美国 |
| 摄影师 | Dan Escobar |
| 文案 | Sarah Hughes |
| 美术指导 | Page Kishiyama |
| Other | John Robertson |
| 客户主管 | Andrea Schuman |
| 创意总监 | KT Thayer |
| 创意总监 | John Vitro |
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