Chris Baker
Head of Strategy at FCB Inferno
London, 英国
广告战役 The Launch of the Central London Congestion Charge - Transport for London
广告主 Transport for London
品牌 Transport for London
Posted8月 2004
行业领域 政府信息与服务
哲学 Without communications that ensured everyone knew what to do, predictions of chaos and confusion would have come true, and the 30% decrease in congestion never materialised. While high awareness was important, the campaign’s critical contribution was to stimulate timely action by those affected - including over 500,000 pre-registrations for payment, discounts and exemptions, and pioneering use of texting for payment.
问题 This was the launch of the largest traffic management system in the world, unique in scale, complexity, and surrounding controversy.
媒体类别 电视
市场 英国
Director of Strategic Consultancy

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