标题 | 100 PPM Remix |
广告公司 | Cutwater |
广告战役 | SXSW 2009 - Ray-Ban |
广告主 | Luxottica Group |
品牌 | Ray-Ban |
Posted | 7月 2009 |
行业领域 | 眼镜 |
广告口号 | 1 Booth. 100 People Per Minute. |
剧情简介 | Ray-Ban had a "Never Hide" booth at the 2009 SXSW Music Festival in Austin, TX, where close to a thousand people got into the booth and recorded 20 seconds of whatever they wanted. The 800+ video clips were given to Squeak E Clean (the hot DJ duo known as N.A.S.A who just released their first CD with Kanye West.) They edited the video together to make a music track. The 'Never Hide' that's normally hidden in the online films is this time in audio towards the end of the piece. |
问题 | The film launched online on both YouTube, and, for the first time, on the newly acquired Facebook Fan Page (http://www.facebook.com/pages/Ray-Ban/81958664405?ref=s) that already has almost 700K fans. A free download of the track as an MP3 is available via the Ray-Ban site at http://www.ray-ban.com/NeverHideFilms/100PPM.zip |
媒体类别 | Web Film |
长度 | |
更多信息 | www.youtube.com/user/neverhidefilms |
执行创意总监 | Chuck McBride |
广告公司制片 | Mai Huynh |
美术指导 | Travis Britton |
Director of Broadcast Content | Jennifer Golub |
音乐公司 | Rossangeles |
导演 | Squeak E. Clean Studios |
制作公司 | Squeak E. Clean Studios |
音乐公司 | Squeak E. Clean Studios |
剪辑师 | Ross Harris |
导演 | Rossangeles |
美术指导 | Kele Dobrinski |
文案 | Nathan Gray |
客户主管 | Adrienne Horlick |