标题 | Lighten Up for the Holidays |
广告公司 | The Martin Agency |
广告战役 | LIGHTEN UP |
广告主 | GEICO |
品牌 | GEICO |
首次发布日期 | 2017 / 11 |
行业领域 | 家用电器、家具及园艺工具 |
哲学 | 'Lighten Up' is the first of five Geico spots in the second iteration of the insurance agency's 'More, More, More' campaign. In this spot, we see how a festive neighbor turns his house into a light show so bright, it blinds astronauts in space. After a short hiatus, the Geico 'More, More, More' campaign is back for the holidays. Previous spots include 'Flextacular' with two bros totally bro-ing out in the gym and 'Life’s A Beach' with two dads building sandcastles. The latest in the series features two neighbors hanging up holiday lights. As they yell back and forth, the Geico customer’s lights get increasingly elaborate, visually reinforcing how Geico gives him more. |
媒体类别 | 影视 |
长度 | |
Vice President | Ted Ward |
Marketing | Ted Ward |
Assistant Vice President | Bill Brower |
Marketing | Bill Brower |
Marketing Director | Melissa Halicy |
Media | Melissa Halicy |
Advertising | Melissa Halicy |
Brand Team Supervisor | Gary Aurand |
Brand Team Supervisor | Tom Perlozzo |
Brand Team Planner | Brighid Griffin |
Brand Team Planner | Julia Nass |
Brand Team Buyer | Tim Ware |
首席创意官 | Joe Alexander |
集团创意总监 | Steve Bassett |
Creative Director | Neel Williams |
Creative Director | Justin Harris |
执行制片 | Brett Alexander |
Producer | Adrienne Daniel |
Content Producer | Catherine Kennedy |
Business Affairs Supervisor | Suzanne Wieringo |
Financial Affairs Manager | Amy Trenz |
Account Director | Ben Creasey |
客户主管 | Allison Hensley |
客户主管 | Jon Glomb |
客户主管 | Allie Waller |
Account Coordinator | Abbey Reddington |
项目经理 | Natalie Franczyk |
Financial Account Supervisor | Monica Cox |
制作公司 | Dummy |
Director | Harold Einstein |
Director of Photography | Jonathan Freeman |
Line Producer | Eric Liney |
执行制片 | Eric Liney |
Editorial Company | Arcade Edit |
Partner/EP | Sila Soyer |
剪辑师 | Dave Anderson |
Assistant Editor | Jeff Lopus |
Producer | Gavin Carroll |
VFX | The Mill |
Finishing | The Mill |
Color | The Mill |
Colorist | Gregory Reese |
Finishing Producer | Alex Bader |
Finishing Production Coordinator | Jake Fritz |
Audio Post Facility | Rainmaker Studios |
Producer | Kristin O’Conner |
Sound Designer | Jeff McManus |
Mixer | Jeff McManus |
Stock Music | APM Stock |