| 标题 | Berries |
| Brief | This campaign shows that print is alive and well by using it in a fresh way, while also promoting the fresh products at Aldi Supermarkets. It worked by visiting a newspaper's offices to wrap fruit on the spot in an actual page from that day's paper, quickly shoot it, and then turn it into an ad next to the page concerned. |
| 广告公司 | McCann Barcelona |
| 广告战役 | Fresh Prints |
| 广告主 | Aldi |
| 品牌 | Aldi |
| 首次发布日期 | 2018 / 5 |
| 行业领域 | 百货公司、超市 |
| 剧情简介 | We published a series of pages in real time, something that was only possible with digital media. How? We coordinated this action with a couple of newspapers to get the freshest news at 9:00pm. We printed this and used it to wrap our fresh products, we took a picture, made our ad and sent it to presses before 11:00pm, when they get started. Accomplished: Our fresh product launched right next to the news that it was wrapped with, and we proved that printed press its more alive than it ever was. |
| 媒体类别 | 平面 |
| 媒介公司 | Havas Barcelona |
| 执行创意总监 | Jon Lavin |
| 执行创意总监 | Raquel Martínez |
| 执行创意总监 | maite carrillo |
| 创意总监 | Fernando Cerezo |
| 创意总监 | Jaume Rufach |
| 创意总监 | Eduard Cubel |
| 美术指导 | Fernando Cerezo |
| 美术指导 | Max Gener |
| 文案 | Monica Moro |
| 文案 | Jon Lavin |
| Account Management | Eva Soler |
| Account Management | Kelya Rodríguez |
| 制作公司 | CRAFT |
| 摄影指导 | Pere Pascual |
| 广告公司制片 | Sara Cuadrado |
| 广告公司制片 | Raquel Aguinaga |
| 首席创意官 | Monica Moro |
| General Creative Director | Marta Lluciá |
| President of Creative Leadership Europe | Adrian Botan |
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