| 标题 | Ok, Babcia |
| Brief | During the pandemic we’ve started to cook at home more than ever. We crave forcomfort food, and who knows comfort food better than our Babcias (PolishGrannies). Mastercard connects people who look for traditional recipes with thosein need for contact by using voice assistant technology. |
| 广告公司 | McCann Worldgroup Sp. z o.o. |
| 广告战役 | Ok, Babcia |
| 广告主 | Mastercard International |
| 品牌 | MasterCard |
| Posted | 7月 2021 |
| 行业领域 | 信用卡 |
| 剧情简介 | Mastercard Poland hijacked Google Voice Assistant to give AI a surprising upgrade. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Global ECD, CCO | Adrian Botan |
| 首席创意官 | Catalin Dobre |
| 执行创意总监 | Marcin Sosiński |
| Group Business Director | Małgorzata Tereszczenko |
| 创意总监 | Bartek Klimaszewski |
| VP, Digital Strategy | Mike Cooper |
| 美术指导 | Janka Szwykowska |
| 客户主管 | Natalia Rostworowska |
| Agency Producer | Dominika Grzegdala |
| 文案 | Filip Kurkiewicz |
| 文案 | Zbigniew Marczak |
| Social Media Manager | Natalia Żmuda |
| Traffic Manager | Jędrek Zamorowski |
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