| 标题 | Get Tested (Board) |
| 广告公司 | Y&R Israel |
| 广告战役 | Get Tested Project |
| 广告主 | Israel AIDS Task Force |
| 品牌 | Israel AIDS Task Force |
| 首次发布日期 | 2010 / 12 |
| 行业领域 | 疾病认知、救助机构 |
| 广告口号 | Take an HIV test and know your status. Get Tested |
| 剧情简介 | Live HIV tests were taken by the country's top radio broadcasting personalities to promote the message: Take an HIV test and know your status. Get Tested Results were given within half an hour - all of which where broadcast live as well (everyone tested negative). During the promotion, the public was invited to the stations and to public centers to take their own tests. Apart from the LIVE testing during the entire day radio stations broadcasted items, interviews and spots about the importance of HIV testing. |
| 哲学 | To mark World Aids Day and raise awareness, all radio stations in the country launched the "Get Tested" Project for the Israel Aids Task Force.Take an HIV test and know your status. Get Tested |
| 媒体类别 | 案例研究 |
| 首席创意官 | Gideon Amichay |
| 执行创意总监 | Tzur Golan |
| 创意总监 | Amit Gal |
| 美术指导 | Shirley Eva Bahar |
| 文案 | Orit Bar-Niv |
| Executive Client Director | Adam Polachek |
| 客户主管 | Shiran Chen Barazani |
| 客户主管 | Inbal Stern |
| 客户企划 | Yoni Lahav |
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